New brand extends to website, office design and marketing collateral and includes the tagline: “NYSTEC is New York’s Partner in Transformation”
Albany, NY, November 11, 2025 – NYSTEC, a trusted advisory firm serving New York State agencies and government organizations, today unveiled a comprehensive rebrand and new website. The new branding reflects NYSTEC’s continued dedication to improving the lives of New Yorkers across the state.
The rebrand introduces a modernized visual identity, including a refreshed logo, updated color palette and new design elements that symbolize NYSTEC’s commitment to clarity, collaboration and impact. Beyond a new look, the rebrand emphasizes the focus on partnership and community that are rooted in NYSTEC’s history.
“For nearly 30 years, NYSTEC has worked alongside New York’s agencies and government organizations to harness technology and innovation to deliver essential public services that keep our communities resilient and thriving,” said Kevin M. Owens, NYSTEC president and CEO. “Our rebrand reaffirms our mission to inspire, enable and empower the future of New York for decades to come.”
Established in 1996 by New York State to help agencies solve government’s most complex challenges, NYSTEC has played a vital role in advancing projects in health and human services, education, public safety, transportation, energy, economic development and government operations.
Shannon Kelley, NYSTEC’s director of strategy, said, “Our vision at NYSTEC is to be an exceptional partner, employer and neighbor dedicated to bettering our communities across the state. This rebrand reflects our renewed commitment to building a vibrant future together.”
Saleem Cheeks, NYSTEC board member, said, “A strong brand transforms how people connect with an organization’s purpose. NYSTEC’s new identity reflects the spirit of partnership and progress that drives everything we do. It reminds our clients, partners and communities that we are here to help New York imagine what is possible and turn that vision into meaningful results that improve lives across the state.”
To explore NYSTEC’s rebrand and learn more about its work across New York State, visit nystec.com. Media inquiries can be directed to press@nystec.com.
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About NYSTEC: New York State created NYSTEC in 1996 to support New York State agencies and government entities to better serve all New Yorkers. NYSTEC’s five core service areas are technology modernization, service transformation, business intelligence, cybersecurity and privacy, and quality assurance. The organization is headquartered in Rome, N.Y., with additional offices in Albany, Troy and New York City. More information is at www.nystec.com.
